In the vast landscape of social media and the age of influencers, a new trend has emerged that is breaking barriers and defying stereotypes. The rise of senior influencers, aka granfluencers, has taken the digital world by storm, captivating audiences of all ages and inspiring them to embrace the beauty and wisdom that comes with aging. These age-defying seniors are using social media platforms like Instagram and TikTok to challenge societal norms, redefine what it means to age, and encourage everyone to live their best life, regardless of their age.

Here are just a few remarkable granfluencers who are making a significant cultural impact on how we think and feel about aging:

Grace and Style: Lyn Slater, the Accidental Icon

Lyn Slater, known as the “Accidental Icon,” has become an icon indeed. With her distinctive silver hair and impeccable fashion sense, 70-year-old Lyn challenges the notion that style has an age limit. Through her blog and Instagram account, she showcases her unique outfits, shares her thoughts on fashion, and encourages others to express their individuality through clothing. Lyn’s influence has shattered age-related fashion stereotypes and inspires people to embrace their own style, regardless of societal expectations.

The Fitness Enthusiast: Ernestine Shepherd, the Bodybuilder Grandma

Ernestine Shepherd is living proof that age is just a number. Now 87, she holds the Guinness World Record for being the oldest competitive female bodybuilder. Ernestine’s journey began at the age of 56 when she decided to prioritize her health and fitness. Through her uplifting posts on social media and motivational speaking engagements, Ernestine encourages people of all ages to prioritize their physical well-being and shows them that it’s never too late to start a fitness journey.

The Silver Fox: Iris Apfel, the Fashion Icon

Iris Apfel, with her bold glasses and vibrant sense of style, has become a symbol of fashion and self-expression. At 101 years old, Iris has an infectious zest for life and an unapologetic love for fashion. She has collaborated with numerous brands, launched her own fashion line, and remains a prominent figure in the fashion industry. Iris teaches us that personal style knows no age limit and that embracing our unique self-expression can bring joy and confidence at any stage of life.

The Black Silver Fox: Irvin Randle, aka Mr. Steal Your Grandma

Irvin Randle became an Instagram star in 2016 when modeling photos of him looking effortlessly cool in cutting edge fashion went viral. Now 61, the second-grade schoolteacher known cheekily as #MrStealYourGrandma, has nearly 750,000 followers on Instagram and has been paid as much as $40,000 for a social media post. He was named brand ambassador for The Davis Collection Beard Company, has been featured on several magazines and TV shows, and made his runway debut. He also has his own line of shoes and clothing.

Flipping the Script on the Challenges of Aging

The emergence of senior influencers in the digital landscape has brought a refreshing perspective on aging and challenged preconceived notions about what it means to grow older. Through their online presence, granfluencers have shattered stereotypes, encouraged self-expression, and motivated people of all ages to live their best lives. Their stories also demonstrate the power of social media as a platform for promoting positive aging and inspiring individuals to embrace their uniqueness, pursue their passions, and enjoy life to the fullest, regardless of their age. They not only inspire but empower people of all ages to redefine what is possible, embrace aging, and live life to the fullest.


“Senior Influencers Inspire a Life Well-Lived,” written by Michelle Flores, Amada blog contributor.