Frequently Asked Questions
Interested in becoming an Amada franchise partner? Use the accordion below to find answers to common questions we receive.
Running a successful in-home care franchise requires financial resources, and the initial investment required to become an Amada franchise partner is between $115,150 and $270,200 Below is our breakdown of senior care franchise costs.
The Investment Breakdown:
Lease or Rent >> $3,000 – $4,500
Utility Deposits >> $750 – $1,200
Furniture, Office Equip and Supplies >> $2,500 – $6,000
Vehicle and Wrap >> $0 – $7,100
Required Technology >> $1,500 – $5,500
Grand Opening Advertising >> $1,500
Training Expenses >> $2,000 – $4,500
Marketing Materials and Business Dev >> $4,500 – $7,500
Insurance (Excluding Workers’ Comp) >> $1,200 – $2,200
Workers’ Compensation Insurance >> $550 – $3,200
Legal and Accounting Fees >> $1,000 – $5,000
Licenses and Permits >> $1,650 – $13,000
Loan Packaging Fee >> $0 – $4,000
Wages and Compensation >> $0 – $70,000
Additional Funds – 3 Months >> $40,000 – $80,000
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Based on Item 19 of our Franchise Disclosure Document our business owners are averaging gross revenues of:
$1.2M in their 3rd calendar year
$1.5M in their 4th calendar year
$2.1M in their 5th calendar year
$2.9M in their 6th calendar year
Although every location and owner is different, these numbers are averages based on over 150 locations.
Owning an Amada Senior Care business requires an investment with two major components – human and financial. Above all, we’re looking for good human beings – compassionate and motivated individuals with a drive to help and a drive to become effective business leaders. We can train you in nearly everything else, but nothing can compensate for lack of desire and heart.
Education and Training: While a formal education is not required to start an in-home senior care business, it can be helpful to have a background in healthcare, social work, business or sales. Even if you don’t, however, Amada University will provide you with comprehensive training on how to run an in-home senior care business.
Legal Requirements: You will need to comply with any licensing requirements and regulations set forth by your state or local government for providing in-home care services. This may include obtaining a business license, liability insurance, and registering with the appropriate agencies.
Financial Resources: Starting any business requires financial resources. You will need to have a plan for funding your business, including startup costs such as marketing, legal fees, and caregiver wage costs, as well as ongoing expenses such as salaries, rent, and utilities.
Business Plan: Developing a detailed business plan is crucial when starting any business, including an in-home senior care business. This plan should include information on your target market, competition, pricing, marketing, and financial projections.
Strong Communication and Interpersonal Skills: As an in-home senior care entrepreneur, you will need to communicate effectively with clients, their families, and any employees you hire. Strong interpersonal skills and empathy are important when working with seniors and their families.
Patience and Flexibility: Working with seniors can be challenging, and it requires patience and flexibility. You will need to be able to adapt to the changing needs of your clients and be able to manage unexpected situations.
Marketing Skills: Marketing your in-home senior care business is essential to attracting clients. You should have a clear understanding of your target market and be able to effectively communicate the benefits of your services to potential clients and referral sources.
The timeline for launching an Amada location can vary depending on several factors, such as the state you’re opening your business in and its legal requirements. However, generally speaking, launching an in-home senior care business typically takes between three and six months, although it can take longer.
Yes, there are usually licensing requirements for an in-home senior care business. The requirements may vary depending on the state or locality where you plan to operate your business.
Most states require a license for agencies that provide personal care or companion care services to seniors in their homes. The licensing process typically involves an application, background checks of the owner and staff, and compliance with specific regulations related to training, supervision, and record-keeping.
In addition to state-level requirements, you may also need to comply with local regulations, such as obtaining a business license or zoning permits.
It is important to research the specific licensing requirements in your area and ensure that your business is compliant before launching. Failing to comply with licensing requirements can result in legal penalties and the loss of your business license, which will be detrimental to the success of your business.
Non-medical in-home care is big business, and it’s at the core of what Amada does – but it’s not the only way you’ll make money as an Amada Senior Care franchise partner.
Because in-home care isn’t the right option for every senior, our franchise partners also help families secure the best possible assisted living arrangements for their loved ones.
Assisted living placement services are free to Amada clients. We maintain an entire website dedicated to these efforts, and our unique system allows franchise partners to earn more money while offering families caring guidance through the senior care process. As long-term-care insurance experts, we help clients unlock the value of their policies so they can get the best, most appropriate senior care for their loved one.
The in-home senior care industry is a growing and dynamic field. With the aging of the baby boomer generation, the demand for senior care services has increased significantly in recent years. According to a report by the Bureau of Labor Statistics, employment in the home health care services industry is projected to grow by 34 percent between 2019 and 2029, much faster than the average for all occupations.
Additionally, the COVID-19 pandemic has highlighted the importance of in-home senior care services, as many seniors have been hesitant to move to nursing homes or assisted living facilities due to the risk of exposure to the virus. In-home senior care has become an attractive alternative for many families seeking safe and personalized care for their loved ones.
As a result of these trends, the in-home senior care industry has experienced strong growth in recent years, and this trend is expected to continue in the coming years. This growth has also led to increased competition within the industry, as more entrepreneurs are starting in-home senior care businesses to meet the growing demand for services.
Overall, the in-home senior care industry is performing well and is poised for continued growth in the coming years. However, it is important to stay up-to-date on industry trends and best practices to remain competitive and provide high-quality care to seniors.
The COVID-19 pandemic has had a significant impact on the in-home senior care industry, both in terms of the demand for services and the way that care is provided. Here are some of the ways that the pandemic has affected the industry:
Increased demand for in-home care: Many seniors have been hesitant to move to nursing homes or assisted living facilities during the pandemic due to the risk of exposure to the virus. This has led to an increased demand for in-home senior care services.
Changes in care delivery: In response to the pandemic, in-home care providers have had to adopt new protocols and procedures to ensure the safety of both caregivers and clients. This includes the use of personal protective equipment (PPE), increased sanitation practices, and social distancing measures.
Staffing challenges: The pandemic created staffing challenges for in-home care providers. Many caregivers were hesitant to work during the pandemic due to concerns about their own safety and the safety of their families.
Financial impact: The pandemic has also had a financial impact on the in-home senior care industry. Many providers have experienced increased costs related to PPE and other safety measures, while also facing revenue losses due to decreased demand for certain services.
Technology adoption: The pandemic has accelerated the adoption of technology in the in-home senior care industry. Providers have increasingly used telehealth and virtual care platforms to deliver services remotely and reduce the risk of exposure to the virus.
Overall, the COVID-19 pandemic has presented significant challenges to the in-home senior care industry. However, it has also highlighted the importance of these services and has led to innovations in care delivery that are likely to continue in the future.
Aging baby boomers make up the fastest growing demographic in the U.S. Each day, approximately 10,000 Americans turn 65. By 2060, the number of individuals ages 65 and over is projected to more than double from approximately 46 million today to more than 98 million. In short, the senior care industry is exploding.
Unlike most senior care franchises which limit territories to under 300,000, Amada’s territories are typically larger—in fact often cited as the largest in the industry. We ensure our franchise partners can outwork the competition by granting generous, protected territories in the range of 300,000 – 500,000 people.
We also offer multiple revenue streams, focusing on in-home senior care as well as offering comprehensively researched assisted living placement services.
In addition, we are long-term care insurance experts, helping clients navigate and execute the full scope and value of their policies.
While many of our franchise partners come from backgrounds that include nursing, pharmaceutical or medical equipment sales, others do not. We have a diverse range of highly successful franchise partners coming from the financial and many other professions. Our most successful franchise partner to date—now operating in four territories—has no medical-related experience whatsoever. The most important criteria, tantamount to an indefatigable drive to succeed, is a genuine passion for helping others and an ability to sell and build relationships with hospitals, physicians, case managers, etc.
An intensive five-day training course—AMADA University—at our Laguna Woods, CA corporate headquarters. This includes full immersion into the administrative and operational sides of the business: sales and marketing, finances and human resources.
Localized Onsite Training
At the conclusion of the five-day training course, we head to your territory to kick-start your sales and recruiting strategies including interviewing caregivers, pursuing referrals at new and already-identified sources such as hospitals, and how to perform needs analyses for new clients.
It is imperative to us that our clients receive the highest level of care. This means that our franchise partners must hire caregivers that can consistently
perform on our mission to improve the quality of life for those we serve. To ensure this, we provide:
- Recruitment and selection systems that help you
hire friendly, trustworthy caregivers.
- Care Rewards, our extensive coaching, incentives,
and rewards program, to keep your staff happy and
- Monthly training sessions for your care and
Our proprietary software allows families to keep track of the care being given to their loved ones. We don’t just promise to do certain tasks. We can show that those tasks have been completed. Day and night, families rest assured that their loved ones are being exceptionally cared for. This same technology suite synchronizes caregivers’ visits with payroll and billing to provide an efficient, streamlined administration system. All caregiver and client records are at your fingertips in this paperless online system. Instead of carrying around reams of paper with client and caregiver charts, you and your staff can run the business remotely from a small laptop, iPad or even a smart phone!
Also, through a special partnership, Amada has incorporated remote care technology into the home care setting. Using discreet wireless sensors placed in the home, we can track routines and activities, and inform caregivers, family members, and providers when issues of concern arise. This, combined with the hours of direct care from our experienced caregivers, provides a cost-saving and round-the-clock care solution to Amada clients.
The following is a partial list of some of our continuous training and support activities:
• Annual meeting with all franchise partners
• Local market meetings
• Monthly training conference calls
Our support team has a combined 50 years of franchising experience. You’ll always have their contact information should issues arise. And as a franchise partner, you have continued access to any of Amada’s ongoing corporate training programs.
Need a refresher on some aspect of the business? No problem. Our expertise and knowledge are also yours at your fingertips with AMADA University, which provides 25 years of senior care knowledge at any time from any computer. Our long-distance modules can help you brush up on your initial training and continue in your quest to become a senior care expert.
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Call us at 877-44-AMADA Mon.-Fri. 8 a.m. – 5 p.m. Pacific. We look forward to working with you.
Amada Senior Care prides itself on being a premier provider of non-medical, in-home senior care, designed to support seniors in maintaining their independence, dignity, and quality of life. Our value proposition revolves around our distinctive and unique offerings:
- Long-term Care Insurance Claims Management: We take the complexity out of managing long-term care insurance claims, providing a stress-free and efficient service for families and seniors.
- Veterans’ Benefits Access: We are dedicated to helping veterans and their spouses access the benefits they are entitled to, bringing peace of mind and financial support where it’s most needed.
- Hospital and Skilled Nursing Facilities Support: We work closely with hospitals and skilled nursing facilities to prevent costly readmissions, reducing financial strain and improving patient outcomes.
- Partnership with NFL Alumni: As the preferred partner and exclusive home care provider for the NFL Alumni, we demonstrate our commitment to providing exceptional, tailored care services for those in need.
By choosing Amada Senior Care, families entrust the well-being of their loved ones to our team of compassionate, experienced professionals who understand the complexities of in-home senior care and are dedicated to ensuring seniors live their lives to the fullest.
Still have some questions? Get in touch!